- Brand Workshop
- Brand Identity
- Brand Guidelines
- Tone of Voice
- Multi-site Website Design
- Website Development
- Design Templates
Bracebridgecare.org
The
Project
A full branding and large multi-site web project for the new UK care home group, Bracebridge Care Group, an exciting new player in the care home industry.
An adaptable and scaleable digital solution was vital for Bracebridge Care Group to keep up with their rapid growth and expansion to locations across the UK. A wordpress multi-site solution was built to cater to two separate needs. Firstly, A primary company website – a hub of information for the care group as a whole entity, equipped with location search and general company information. Secondly, a larger multi-site environment, enabling the client to produce a templated website for each individual care home as they need, scaling their online presence as their business grows.
A flexible brand was required to both cater for the need for a master brand for the care group and for each individual current and future care home. It was of the utmost importance to our client that people - their residents - were at the heart of the Bracebridge brand and that inclusivity and individuality were celebrated. The brand visual language and tone of voice has been crafted to effectively communicate the quality of the facilities and the professional care, whilst also feeling accessible, warm and welcoming.
The Bracebridge Care Group brand was crafted to be personal and welcoming and communicate quality, dependability and inclusivity. A calming, professional palette coupled with a soft, sophisticated typographic treatment gives the brand a gentle authority, whilst feeling approachable and trustworthy. With a soft visual aesthetic, the professional, adaptable logo marque adds weight to the visual identity and anchors the brand as a reliable, organisation whilst catering to the roll-out of further homes as the company expands.
Individual care homes utilise an additional accent colour, dependant on their geographical location, to give a little extra character and communicate the positive energy that is key to the ethos of the Bracebridge care homes. People focussed imagery puts the residents at the heart of the Bracebridge brand and a suite of illustrations add further personality to the visual language of each care home.
